According to Razvan Petrescu – Nokia regional manager for Bulgaria, Romania, Serbia, Montenegro and Macedonia, the market in Bulgaria is very similar to the markets of other countries and there is no need for a different approach here, BTA reported.
Lionen said these days Nokia is more and more oriented towards multimedia products as the so called multimedia computers – devices offering a lot of functions – music, video, e-mail, Internet browsing. The reason is consumers prefer to a buy multifunctional device rather than a different device for each of these functions.
Company’s research showed that 72 percent of customers use their mobile phones as alarm clocks, 73 percents use them as clocks, 64 percent as organizers, 57 percent as calendars, 36 percent use them for Internet access and 44 percent take pictures with their phones.
Approximately 70 percent of the people whose phones can function as music players use them for that purpose and 67 percent of users expect their mobile phone to be able to completely replace their mp3 player.
According to Nokia representatives 42 percent of people would like their mobile phone to be able to connect them to their computer, printer, stereo system, TV and even fridge, which provides the company with new directions for development.