A Vanity Fair of its own kind starts in Sofia today (1 October). Sheraton Sofia Hotel will host a two-day conference “Lux Only”, which has already attracted the attention of the media and of those who love luxury lifestyle.

Irena Komitova, managing partner in Creative Solutions, the event's organizer, said the forum will gather experts in the field of luxury business, who are here to share their experience.

Yiannis Kavanus, director in Henley Center Headlight Vision in London will give a presentation on the “Profile of the global Luxury customer”, and Vessela Ilieva, Unique Estates executive director, will discuss the preferences, habits and overall profile of the Bulgarian luxury customer.
UniCredit (Suisse) Bank executive director Alberto Lotti, UniCredit Italy's private banking manager Manuela D'Onforio, and her colleague from UniCredit Bulbank Ivan Jonov will talk about the secrets of luring customers to luxury purchases, and will share their experiences on how to gain the trust of these very demanding and hard to please people, are extremely strict in choosing managers for their money.

The president of Bulgarian Golf Association Krasimir Gergov will discuss the question of whether building new luxurious golf courses can turn into Bulgaria's global luxury brand.

Kristina Stamati, Estee Lauder regional marketing director, Vardas president Teodor Vardas and Katerine Haatia, the founder of the first opera festival in Bulgaria Operosa Evksinovgrad, will discuss the efforts that companies have to put in order to gain the trust of their clients.

Regional managers of Emirates, one of the top luxury companies in the world and of Diamond Aircraft, a builder of individualized private airplanes, will share real cases from their practice on the topic “Stylish traveling”.

Max Telecom president Krasimi Stoychev will talk on the future of luxury and on luxury in communications, and the regional manager of Canon Atanas Nastradinov will present his companies newest luxury products.

Models of Maserati and Wisemann wil be exhibited for the lovers of customized luxury vehicles. The delegates will also have the opportunity of flying Diamond Air.

Delegates and guests can also enjoy tasting cigars and elite spirits, and attending presentations of luxury brands.