Spending on advertising in Poland grew 12.7% year-on-year in the first three quarters of 2007 to 4.48 bln zlotys, Gazeta Wyborcza reports, based on data from media house Starlink.

The paper said internet spending rose by 40% in the first 9 months of theyear, while billboard advertising rose 16.4%.

Growth in the magazine and periodicals segment was slower - 4.2 % on the year.

Ad revenues are watched by investors for signals on performance by blue chipmedia groups TVN and Agora.