MSKey Group was founded in 2006 when it launched Sportal.bg. At the moment this is the biggest internet sports derictory and a respected news source. After the successful development of this project, the company acquired stakes in other web directories, such as IPTV.bg, GSM.bg (www.gsm.bg), Friends.bg (www.friends.bg), Insurance.bg (www.insurance.bg), BGnewsroom.com (www.bgnewsroom.com), Formula1.bg (www.formula1.bg), as well as in the magazines Week and Sportal.
Profit.bg was launched in February 2007 and in a very short period of time became one of the fastest developing websites for specialized information. Profit.bg offers analysis and commentaries on the latest events and tendencies in the world of business, economy and real estate.
Profit.bg also has an English language version. 12,000 news articles have been posted so far, of which 2,000 in English.
In its ten months of existence Profit.bg has seen a continuous increase in unique views. In November their number was three and a half times above March levels (the first full month of operation).