Romstal not ready to go West yet

Romstal not ready to go West yet

Ready to put most locations in Eastern Europe on his expansion list, like Serbia, Bulgaria, Moldova and Ukraine, and to develop a network of at least 100 stores in Russia, Enrico Perini, owner of Romstal says a time will come when they will be ready to take on the West.

"To be able to go West we need to have the volumes of the companies in the West. That would be about it in terms of philosophy. Let us get the volumes and experience first.

After that there are markets like China, India and look at how big Africa is. If we have results in Russia in 5 or 6 years, we will then be able to think about expansion (..)" Perini explains.

In 2008, 14 years since its establishment, the Romstal group will post more than 500 million euro business, whilst it aims to reach one billion euros by 2010. According to the current estimates, Romstal will conduct a business worth 1.1 billion euros in 2010, reports.

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