Just 1% of population in Bulgaria is well-informed on what exactly an investment fund is and what are its advantages, a research by GFK, requested by Raiffeissen Capital Management, found out. 5% of people are “somewhat” informed and 11% say they are not sure whether they are informed or not.

29% think they do not know enough on the matter, and 55% say they don't care about it at all.

A little more than one third (36%) of those who showed interest said they find investment trusts safer than investing in stocks, while 28% said they are a more up-to-date way of investing. One in five persons prefers the funds because someone else will take responsibility of finances and they would not have to deal with the matter. 7% of respondents think the funds bring high return.

The research also found out that the majority of people in Bulgaria save for unforeseen circumstances (14%), for the future of their children (10%), or simply to be able to support their family (9%). Fewer people save in order to “be able to afford something at a latter stage in life” (7%) and for retirement (5%).

When considering issues related to savings, investment and loans, Bulgarians usually consult their family (55%), friends (36%), or rely to information from radio and TV (26%). Fewer people said they relied on financial sources, co-workers, newspapers and magazines.

Bulgarian people can be divided into 5 groups in terms of their risk-taking attitude. The majority of people can be described as safety fanatics. The next most common model is the “indifferent” type of person, followed by the “beginner”, the “devil's advocate”, and there are 11% of people who do not fall into either category.