Ernst & Young Reveals its New Visual Identity, a Symbol of its Renewed Position

Ernst & Young Reveals its New Visual Identity, a Symbol of its Renewed Position

Simultaneously declared in all the 140 countries, Ernst & Young’ visual identity symbolises the company’s new position. It expresses an ambition that is unique of its kind: "helping companies and interested countries with developing their potential, clarifying for them the complicated problems they are to deal with".

The company’s organisation is gradually being restructured in order to meet the requirements of the market and the developments in the legislative, economic and financial spheres. Ernst & Young’s will for developing multidisciplinary, multidimensional expertise and broad presence on the international stage is an imperative necessity which allows meeting the needs of companies and organisations.

In this respect the development of consultancy related expertise has become immensely important. This flexibility of adaptation is a challenge and requires that men and women who work at Ernst &Young accommodate constantly.

“Ernst &Young has undergone great development over the course of the last few years, both to meet the complex needs of its clients and to adapt to the new legislative orders which affect our professions”, stated Panos Papazoglou, the Managing Partner of Ernst & Young for Bulgaria. “Thus the moment was perfectly chosen for the undertaking and completion, on a European and world level, of a redefinition of the overall state of our services”.

The visual image of the company’s commitment shall be characterised from now on by the following:
-Revealing the complexity of the problems that companies face, depicted by a zone consisting of multiple elements on the left side,
-An inflection point with Ernst & Young’s signature, symbolising the thought and intervention of our professionals,
-An ascending shaft, directed towards the future, yellow as the light which symbolises the clarity brought by the company’s professionals.

Starting on 7 April Ernst & Young shall undertake an advertising campaign all over Europe. Its first part shall present television broadcasts; the second one shall consist in the situating of multiple advertising materials at the major European airports, and the third one shall be advertising in daily and weekly periodicals and their web sites.

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